Added: Gill Leduc - Date: 01.01.2022 09:32 - Views: 43725 - Clicks: 5991
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The social sciences are dominated by a paradigm that views human behavior as instrumental exchange. It is not surprising that consumer research on gift giving has also been dominated by this exchange paradigm. The present research on dating gift giving among American college students finds support for two variants of this paradigm, but it also reveals an alternative paradigm of gift giving as an expression of agapic love It is suggested that agapic expressiveness is a needed addition to exchange instrumentalism for understanding gift giving and perhaps for understanding consumer behavior in general.
Founded inthe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.
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Abstract The social sciences are dominated by a paradigm that views human behavior as instrumental exchange. Journal Information Founded inthe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior.Cant buy me love dating money and gifts
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